Nikki Beach expands hotel locations
Nikki Beach Hotels & Resorts increases portfolio to a total of seven resorts in joint venture with EMEA, says global founder Jack Penrod
Nikki Beach Hotels & Resorts development pipeline include seven resorts, which, according to a statement from the group, are either operational or currently under construction.
In a joint venture with EMEA, Nikki Beach Hotels & Resorts currently operate three Resorts in Dubai, UAE; Bodrum, Turkey; and Porto Heli, Greece. The partnership will see a further three resorts in Santorini, Greece; Budva, Montenegro; and Balapitya in Sri Lanka.
Under the partnership, first on the expansion plan is Nikki Beach Resort & Spa Santorini, which is set to open later this year.
Speaking about the group’s expansion plans, Nikki Beach Hotels & Resorts EMEA CEO Jihad El Khoury said: “With the opening of Nikki Beach Resort & Spa Santorini, we have triggered our next level growth phase in line with our development strategy. This was driven by the investors trust in our brand and the market demand for fresh and relevant lifestyle resort applications.”
Nikki Beach Resort & Spa Santorini will feature private beach access, 60 rooms and suites, three restaurants and the signature Nikki Spa. It will be the brand’s second location in Greece.
“In its 20th year of operation, Nikki Beach continues to evolve as markets change,” said Lucia Penrod, CEO of Nikki Beach Global. “A year ago, we shifted our focus on reorganising our Hotel Division and the result after one year is three new projects under construction and a deeper pipeline than we have ever had before. Our first beach resort was opened in 2010 in Koh Samui, Thailand, and after nine years, our hotel brand is ready for take-off.”
Speaking about Nikki Beach’s expanding portfolio, Alexander Schneider, newly appointed president of the Global Nikki Beach Hotel Division, said: “Our current pipeline and its imminent growth is a clear indication that thmarket is truly craving our experiential lifestyle concept.
“Hotel owners and investors are looking for sustainable partnerships that are capable of introducing meaningful and wholesome brands, which provide the true potential of making a difference in a currently opaque hospitality environment. The brand standards of a hotel management company need to translate into a tangible experience for the guest, which creates excitement, loyalty and measurable returns.”
Under the Nikki Beach Global portfolio and situated on a private peninsula in the Bay of Budva, Nikki Beach Resort & Spa Montenegro will be part of a luxury private villa development.
The property, which overlooks a marina and the historical old town of Budva, features 150 rooms and suites, 20 “ultra-luxury” villas, three individual private beaches, a jetty, five restaurants, Nikki Spa and Tone Gym. The brand’s beach club concept, Nikki Beach, will also be integrated into the resort.
Nikki Beach Resort & Spa Sri Lanka will be located within a new development in Balapitya. The resort features 200 rooms and suites with rooftop pools, a 200-meter private beach, four restaurants and bars on site, a Nikki Spa, Tone Gym and Nikki Beach integration into the resort pool.