Saudi Arabia hotel supply is 'unique', says Collier International's head

Collier International's head of hotels for the MENA region, Christopher Lund, has described the Saudi Arabia hotel supply as “unique” and should explore further opportunities for "edgy" hotels.

Collier International offers its perspective on the Saudi Arabian corporate hotel market
Collier International offers its perspective on the Saudi Arabian corporate hotel market

Collier International’s head of hotels for the MENA region, Christopher Lund has described the Saudi Arabia hotel supply as “unique” and is failing to attract leisure tourists.

Speaking at the Arabian Hotel Investment Conference in Ras Al Khaimah, Lund offered his perspective of the Saudi Arabian corporate hotel market.

He explained to Hotelier Middle East that hotels in Saudi Arabia’s major cities, such as Riyadh and Jeddah, are frustrated with its leisure tourists not being able to “resonate” with its room designs, describing them as “plain vanilla”.

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“For the big cities, one key word I would mention is the trend for more edgy and unique hotels,” said Lund. “I understand why some hotels are complaining why they are not being able to attract any leisure tourists, even the domestic ones, because the hotels are built as a pure corporate vanilla concept.”

Saudi Culture Minister Prince Badr bin Abdullah bin Farhan announced new initiatives recently to improve the hotel and tourism markets.

In terms of future outlook for Saudi Arabia’s hotel supply, Lund predicted that Saudi Arabia will introduce “edgy” and “unique” hotel concepts in the next 2-5 years to attract leisure tourists.

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