Hilton Hotels changes name and logo

New logo and name announed for flagship brand

New logo.
New logo.

Global hospitality company Hilton Worldwide has unveiled the new name and logo of its flagship brand, adding ‘& Resorts’ to the Hilton Hotels brand name.

The name change is intended to create a clear distinction between the hotel brand and its parent company Hilton Worldwide, while the change of logo — the first since 1998 — continues an enhanced leisure marketing strategy for the brand.

Changes to the new logo include the use of a slightly different custom font, a colour change to a more ‘sophisticated’ dark blue, and the use of a smaller cartouche —the circular wrap around the Hilton ‘H’ — which is designed to place more emphasis on the Hilton name and create a modern look.

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