Growth in a downturn

Al Nabooda Interiors predicts growth this year

Al Nabooda has not been affected by the economic downturn as it has continually introduced new products to the market, says  design specialist Vivian
Al Nabooda has not been affected by the economic downturn as it has continually introduced new products to the market, says design specialist Vivian
Al Nabooda Interiors architecture and design specialist Vivian Isobel De Veyra.
Al Nabooda Interiors architecture and design specialist Vivian Isobel De Veyra.

Al Nabooda Interiors architecture and design specialist Vivian Isobel De Veyra predicts growth in 2010 thanks to the introduction and development of technology used in flooring and fit out

Having avoided the worst of the global economic downturn, Al Nabooda Interiors expects to achieve 25% growth this year, according to its architecture and design specialist Vivian Isobel De Veyra.

“Whilst many companies are faced with the economic recession, we at Al Nabooda Interiors are expecting to achieve 25% growth during this year because of the continuous introduction of new technology products to the UAE,” De Veyra says.

The company has introduced a number of new ranges throughout the past year, such as Brintons residential carpet and Diebold Safes with custom colours, and is planning on introducing the host dry extraction system for carpet cleaning during 2010.

“We have not been affected [by the recession] because financially we are a strong company with high ethical standards. Generally the interior supply industry has been striving to achieve higher reusable contents in their products, and this has kept the entire industry competing with each other to achieve better standards,” De Veyra adds.

De Veyra believes that the emerging trend in flooring and interiors is the development of eco-living, with customers increasingly requesting that materials used in interiors meet ‘green’ specifications.

“The current focus is on biodegradable/green products, and to this end we are proud to say that we work only with those manufacturers who have obtained Green Label or Green Label Plus certification from the Carpet and Rug Institute in the US,” says De Veyra.

It is important that companies remain true to values such as environmental awareness in order to ensure customer loyalty and keep standards high. De Veyra believes that this can be achieved by constantly reviewing best practice.

“We take great pride in our work and constantly improve our care by utilising honest and vigorous peer review to examine and improve our performance,” she says. “We promote collaborative practices and employee teamwork to provide the highest quality to our customers.”

It is this continuous assessment, along with all of Al Nabooda Interiors’ new product offerings, which De Veyra believes keeps the company in a good market position and keeps customers returning.

“We will always stay on the leading edge of technology,” De Veyra says. “We love what we do and have fun doing it. We never over-promise or under-deliver. Neither do we promise overnight success — it doesn’t exist.”

Product highlights

The Host dry extraction system is being introduced to the UAE market this year. The system uses biodegradable ingredients and the carpet is usable during cleaning, unlike with a liquid shampoo system

Al Nabooda Interiors’ best sellers in the UAE include ‘Toli’ carpet tiles and vinyl flooring; both of which have proved popular for commercial use due to the range of colours and designs available.

‘Green’ products by Al Nabooda include Brintons residential carpet — which has a biodegradable content of more than 70% — and Tandus carpet tiles designed for commercial space and hotel back office use, which have 30-50% recycled content and are one 100% recyclable.

COMPANY INFO

NAME: Al Nabooda Interiors
ESTABLISHED: In 2004
BACKGROUND: Al Nabooda made its debut with flooring products and has now branched in to a range of product offerings including a diverse collection of flooring for hospitality and home use, office interiors, physical security and storage, and office equipment.

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