Hip Hotels launches bespoke music service

Specialised music service to help hotels 'sound as good as they look'

Hip hotels

Founder of the ‘Hip Hotels’ brand, Herbert Ypma has launched a bespoke music service to give hotels the chance to “sound as good as they look”.

The Hip Hotels Music service uses a collection of 10,000 licensed tracks - each picked by specialist music consultants and then assigned into one of nine music categories – in a bid to ensure “every mood, during every hour in every corner of the hotel is provided for”.

Herbert Ypma said: “With Hip Hotels Music, what you hear is as exclusive and interesting as what you see. The music is chosen to reflect the design elements that have gone into a hotel. It’s not about pop music, compilation CDs or favourite tracks staff decide to play – it’s about the music guests would want to listen to and would expect to hear from a ‘hip’ hotel”.

With Hip Hotels Music, hoteliers can custom-create a music policy to “reflect and reinforce the unique character behind their venue”, which according to Ypma is an important facet of a hotel’s sensory branding.

“Hip Hotels Music is the antidote to the ‘one music fits all’ policy. It has been designed to reject the notion of standardisation, acknowledging that your hotel is an original in its own right – and this should be reflected with a bespoke music strategy. It echoes the same philosophy of individualism that first inspired the creation of the Hip Hotels book series 11 years ago,” he added.

From a multi-zone music player, hoteliers can simultaneously play different tracks (up to four different music categories) across the designated areas where they want music to be heard.

Alternatively, a single-zone music player can deliver output in one specific area.

A scheduling facility enables category selections to be timetabled to change by the hour to appeal to the mood of the moment and time of day. Installation of the Hip Hotels Music player is by a ‘Plug & Play’ device, while a broadband connection picks up information and music updates.

Hip Hotels Music is the latest extension in the Hip Hotels series, which produces travel books, magazines, a photo library and website in its travel portfolio.

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