Elisabetta Gucci plans 40 hotels over 15 years

First hotel to open in Dubai by end of 2010

Ziller said even in a downturn there was great potential for boutique hotels in Dubai [Getty Images].
Ziller said even in a downturn there was great potential for boutique hotels in Dubai [Getty Images].

Luxury hotelier Elisabetta Gucci is planning 40 hotels over the next 15 years in the Middle East, Far East and South America and aims to open its first hotel in Dubai at the end of 2010, according to a report by Reuters.

Partner Lorens Ziller at Elisabetta Gucci Hotels & Resorts told the Reuters Global Luxury Summit the construction of the 87 room luxury boutique hotel is completed.

Elisabetta Gucci is daughter of Italian fashion designer Paolo Gucci. Ziller said: "We intend to develop other hotels for the GCC, and outside our focus will be Russia, China, Far East, Africa and South America, particularly Brazil."

Did you like this story?
Click here for more

He added: "We would like to have 40 hotels in 15 years but think this can be over achieved."

Ziller said: "If we had a 300-room hotel I would be seriously concerned. But even in the downturn there's great potential for boutique hotels in Dubai."

In April, Italian designer Giorgio Armani opened his first branded hotel in Dubai in partnership with developer Emaar Properties at Burj Khalifa, the world's tallest tower.

The Elisabetta Gucci hotel was originally scheduled to open by the end of 2009 but was delayed by a year, said Ziller.

He said: "Because of the global market financing was halted and the overall liquidity of developers was very low we are running a delay of a year. I hope to see the hotel being finished by the end of the year."

The hotelier partnered with Abu Dhabi developer Baitek International Real Estate to develop the chain of hotels in the Gulf Arab region. The Dubai hotel is funded by Baitek for an undisclosed amount.

Generally, the estimated cost of a luxury hotel could come to $12.7 million, said Ziller.

A night at the Elisabetta Gucci Hotel Dubai would cost as little as an estimated 1,500 UAE dirhams ($408.5) to as much as 25,000 dirhams ($6,808), Ziller said.

Guests will have the option to buy anything in the hotel from furniture and bed linen to slippers. Elisabetta Gucci works with Italy's Formitalia Luxury Group to create exclusive interiors, furniture and art.

A large number of future hotels, particularly in Russia and Eastern Europe, would be converted historic properties, he said.

The hotelier plans to form a hotel management company in June to manage its hotels worldwide and ensure quality is preserved, said Ziller. (Reuters)

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular



Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine