New product website targets F&B industry

Website launches showcasing goods exclusively for F&B professionals

A pourer from Aldo Bakker, on PSSSST!
A pourer from Aldo Bakker, on PSSSST!

A new website has launched, exclusively targeting food and beverage industry professionals.

Named ‘PSSSST!’, the site ( showcases the latest luxury F&B concepts to hit the market.

Commenting on the motivation behind the site’s launch, promotion manager Birgit Leleu explained: “Innovation linked to F&B can be found in tableware, food preparation, photography, books, entertainment, trends, concepts and many more subjects — yet there was not one platform that was uniting those products and services.”

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In June, PSSSST! will add new features including a Design Directory, E-Book store, Discussion Forum, and a Food Photographers gallery.

Leleu also revealed the brand was considering “training sessions for hoteliers, inspiring them to think creatively”.

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