Amara spa teams up with Dubai Golf Club
Spa introduces couples' golf & spa package following analysis
Amara Spa at the Park Hyatt hotel has teamed up with Dubai Golf Club to roll out a ’golf and spa’ package for golf-loving husbands and their teed-off wives.
The offer, which is available during April 2010, marks the first time that Amara has worked with an outside company for one of its monthly spa packages.
Amara’s new spa manager, Simon Lange, said: ‘We have a different package every month, but for April we thought we would like to work with an outside company, and it’s going to be very exciting to see how it goes.”
The package comprises of two hours’ golfing —including a 30 minute lesson —for husbands while their wives have a two hour spa treatment. At the end of their respective activities, couples meet in Amara for some poolside cuisine.
As the majority (around 70%) of customers who use the spa are residents of Dubai and Abu Dhabi —rather than hotel guests— Amara says it has put a lot of effort in to analysing the demands of the local market, and uses the monthly package to cater to these needs.
The Spa said that if the ‘golf and spa’ package is a success, it will consider rolling it out again during the summer.