No-frills kitchen launched at capital show

Better Life Appliances introduces new SieMatic S2 kitchen

The new SieMatic S2 kitchen.
The new SieMatic S2 kitchen.

Kitchen supplier Better Life Appliances and Accessories used Gourmet Abu Dhabi as a platform to launch its latest kitchen design for the Middle East market.

The SieMatic S2 kitchen, a minimalist high-end offering featuring handleless units, was on show at the Abu Dhabi culinary event, where chef demonstrations showed how to utilise the functional kitchen.

Ajai Dayal, head of retail and marketing at Easa Saleh Al Gurg Group, of which Better Life is a member, said: “This is a quite stunning kitchen that has a look like no other and a design that manages to put square pegs into round holes.

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“It’s difficult to imagine which came first, the form or the function — the look is even more minimalist than [earlier model] the S1, but the principles are very similar.”

SieMatic Middle East managing director Rainer Ebert added: “Gourmet Abu Dhabi has an excellent reputation and you couldn’t ask for a better atmosphere.

“The calibre of people taking part in the event knew automatically that this is a kitchen with a professional’s skills in mind.”

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