Lebanon boasts 60% tourism growth in 2009
Destination Lebanon marketing hailed a resounding success
Lebanon posted a 60% rise in tourism arrivals in 2009 and was hailed one of the region’s greatest success stories by Middle East Tourism Marketing Summit director Nicki Page.
The news came following the confirmation of Director General of Ministry of Tourism: Lebanon, Dr Nada Sardouk Ghandour as a speaker at METMS.
Ghandour said the aim was to “implement projects in different areas in Lebanon within the strategic plan of economic opportunities”.
“We focused our work on empowerment of the efficiency of the human resources within the Ministry and in the private sector,” she added.
Although the Ministry does work within its government strategy to facilitate encouraging investment, the primary goal is to promote and market Lebanon.
According to Lebanon tourism statistics, the country enjoyed almost 800,000 visitors in the first six months of 2009, an increase of more than 60% when compared with the registered figures of the same period in 2008.
In November, Dr Nada Sardouk Ghandour will address the METMS on Lebanon’s surging success for its tourism industry that has resulted in the country’s inspiring growth.
From Lebanon’s tourism marketing strategies and future planning, she will discuss the country’s greatest success stories providing insight and learning for other destinations in the region.
Commenting on Lebanon Ministry of Tourism’s involvement in the METMS agenda, Summit Director Nicki Page said: “The Summit is a proactive move by the Dubai Government (Department of Tourism and Commerce Marketing) which has backed the event to ensure that the not only Dubai, but the UAE and ultimately, the Middle East, maximizes potential in the global travel revenue and tourism arrivals so that the region receives its share of global travel revenue.”
“We are delighted to have Lebanon’s Ministry of Tourism present at the Middle East Tourism Marketing Summit. There is much to learn from the strategies and tourism marketing initiatives undertaken by countries from within the region. Lebanon’s experience and contribution to the Summit will certainly support METMS delegates in their future business initiatives to grow tourism.”
The Middle East Tourism Marketing Summit will take place on November 5 at the Shangri-La Hotel in Dubai. See www.metms.com for more information or to register.