Tourism marketing summit announces line-up

Industry heavyweights commit to inaugural event in Dubai

Fusion director Nicki Page.
Fusion director Nicki Page.

The initial line-up of keynote speakers and panelists to participate in the inaugural Middle East Tourism Marketing Summit (METMS) has been announced.

Tourism industry heavyweights such as United Nations World Tourism Organisations (UNWTO) assistant secretary general Geoffrey Lipman and Atlantis, The Palm CFO Tim Wise are just two confirmed speakers at the event, which will be staged for the first time at Shangri-La Hotel Dubai on November 5.

In addition, the managing director and CEO of ExHealth Dubai HealthCare City, Dr Prem Jagyasi, will address delegates on the future and growth of medical tourism in the Middle East and how it can boost the success of key hubs in the region such as Dubai.

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However, ‘The Green Economy’ and the importance and future of sustainable and ecologically-responsible travel is anticipated to be one of the draw-card topics at the 2009 METMS, which is targeted at an “elite audience” of professionals from the following tourism-related industries – hotels, hospitality, sports, leisure, retail, medical, aviation, MICE, education, adventure tourism and entertainment.

Lipman is renowned for his strong stance on responsible tourism and his keynote speech, which will open METMS 2009, will address topics such as tourism strategy, sustainability, climate change and airline industry liberalisation.

The summit is under the patronage of Dubai’s Department of Tourism and Commerce Marketing (DTCM), supported Dubai Chamber of Commerce and Industry, organised by Dubai-based Fusion Marketing Management and has received the backing of key media partners including ITP’s travel- and hospitality-related titles including Hotelier Middle East,, Arabian Travel News, Aviation Business and Leisure Manager.

Fusion director Nicki Page said METMS would “equip the tourism marketing sector with new information to grow business, as well as increase and maintain the region’s travel and tourism industry”.

“The event will tackle high-level marketing topics and generate media coverage from Dubai for the players in the tourism sector. It will create a focus on marketing the Middle East to the world’s travel and tourism industry, as well as the consumer, and has the potential to give the region’s travel marketing community one voice,” she added.

Page said METMS was targeted at marketing directors, managers, senior finance and operational colleagues as well as tourism and travel planners, operating directors and CEOS from the aforementioned industries.

Registration for the summit has officially opened and delegates who sign up before August 17 will be entitled to the early-bird-rate of $499. To register and for more information


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