Heat is on for Skyy Flair Global Challenge 2009
Regional qualifier date announced for SKYY Flair Global Challenge
Bartenders around the UAE are polishing up their flairing skills in preparation for the national qualifier for this year’s Skyy Flair Global Challenge.
The Emirates’ regional heat, set to take place on Sunday August 16 at CHI at The Lodge in Dubai, will see bartenders wowing the judges with their flairing — the art of bar entertainment through the manipulation and juggling of bar tools such as cocktail shakers and bottles.
Regional heat winners from 15 different countries will ultimately go on to the Global Challenge finals in Shanghai in October, to compete for one of the most sought-after bar titles in the world.
The Global Challenge, now entering its third year, was developed by SKYY Vodka in conjunction with the World Flair Association (WFA).
Lionel Boutry, regional manager — Middle East for SKKY Vodka’s parent brand Gruppo Campari, explained: “Throughout the competition, bartenders will be judged on their ability to create world-beating cocktails, perform spectacular bartending routines and demonstrate skill and knowledge in relation to the art of flair.
"The Challenge was created to reward the best of the flair bartending community, while making this growing sport more accessible by highlighting the glamour, spectacle and skill of flair," he continued.
“With the rise in popularity of cocktails across the world, SKYY Vodka is passionate about raising the standard and quality of cocktail and bar experiences — and the art of flair is an important part of this enjoyment.”
There is also another reason for UAE bartenders to get excited: the upcoming national qualifier will occur in conjunction with Dubai’s biggest bar industry party, ‘Shakers & Makers’, organised by MMI.
“The inaugural event took place last year at The Mix, Grand Hyatt. Following the success of this event and the popularity of the flair bartenders who performed there, it was decided that this year’s event will incorporate the Skyy Flair Global Challenge,” a company spokesperson explained.
“It’s a great networking opportunity and social gathering for all the shakers and makers of Dubai!"
ABOUT ‘SHAKERS & MAKERS’:
Shakers & Makers is MMI’s very own event dedicated to all the bartenders across the trade in Dubai; it is the main event in Dubai dedicated to bartenders, with 100% MMI product visibility and the best flair bartenders in the trade.
This event provides an educational platform for bartenders to learn more about some of the leading brands within the MMI portfolio.
The main brands featured at the event will be Skyy, Bacardi and Patron. There will be tasting sessions held in the VIP room featuring Cutty Black, Hendrick’s Gin and Beer.
The qualifying rounds of the Skyy Flair Global Challenge will take place in the afternoon, then the finals will take place on stage during the Shakers & Makers event in the main bar area.
This event forms a key part of MMI’s objectives to interact with the bartender community and demonstrate that MMI is 'best in class' for training, brand activation and bar development in this market.