Region's hotels behind the times

Middle East hotels not technologically up to speed says new supplier

Brocas Burrows.
Brocas Burrows.

Technology has moved on, but the Middle East hotel sector has not, according to Platinum Vision co-owner and director Brocas Burrows.

“There are some very hi-spec hotels in the world, but not in the Middle East. Many hotels don’t have an integrated system that is centrally located and controlled, easy-to-use and features up-to-date, reliable technology,” said Burrows.

The company, which has operated for more than 20 years in Europe, has set up its head office in Dubai and plans to partner with hotels in the region to supply the latest automated solutions.

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“Technology needs to cater to a new generation through a new thought process. Our green, globe-shaped hibernate buttons allow guests to reduce energy consumption at the switch of a button. They need to realise that they are not just saving the hotel money, they are helping to save the environment,” explained Burrows.

The company also specialises in offering inbuilt iPod docking stations and desk-incorporated computer-docking areas that also allow people to watch movies and view pictures on a large screen, as well as game-play areas for children to set up their computerised games.

“These are all add-ons that people could take on holiday with them, but they'd end up with a suitcase of electronics,” he said.

 Burrows claimed investing in new-age gadgets would save hotels money in the long-run and that making the hotel user-friendly can help to secure repeat business. 
 
“Guests don't want to be intimidated by technology,” added Burrows.

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