Fashion brands to positively impact hotel industry
Brand push will encourage interest in interior design
The number of big name fashion designers entering the hospitality industry will have a positive impact on all involved, according to Philipp Selva, president and CEO of Italian furniture company, Selva.
Such high-profile personalities will encourage interest in the interior and furnishing industries, and further promote good design in the hospitality sector, he maintained during a recent trip to Dubai.
"I think this is positive. When those fashion labels are showing such a high interest in furniture and interiors, it means we have an attractive business. All the high-end people will benefit. It is natural that fashion labels would look for new business opportunities and I think it’s a smart idea for them to go into hospitality."
The company was recently selected to furnish Moschino’s first venture into the hospitality industry. Maison Moschino is scheduled to open this year on Viale Monte Grappa in Milan. Located in a restored 1840s neo-classical railway station, the hotel will feature 58 rooms and seven suites, set over four floors.
"We’ve just got an order for the Moschino hotel in Milan. The brand is called Maison Moschino and the idea is to clone this in several cities around the world. They are introducing the first of these iconic hotels in Milan and Selva has been appointed to do the rooms. And we are in contact with several other fashion people so there might be other things coming up," he revealed.