MICE report unveiled at GIBTM

A key report for the meetings industry will be presented at GIBTM next week

The GIBTM report will highlight key buyer trends.
The GIBTM report will highlight key buyer trends.

Results of the third GIBTM Gulf Industry Trends Report will be presented on March 31 at GIBTM, Abu Dhabi.

The report examines the impact of global economic trends on the meetings market; the region’s top meetings destinations; and the key factors influencing bookings for Gulf meetings and events.

Research was undertaken during February and March 2009 and is expected to identify key influencing factors that sway buyers’ decisions.

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The 2008 report listed Dubai, Egypt and Morocco as the region’s top destinations, with Abu Dhabi leaping into 4th position from 6th in 2006/7.

Suppliers also indicated that the volume of events would increase in 2008 and that the Gulf and Middle East had the most growth potential worldwide for their organisation.

Reed Travel Exhibitions Meetings group exhibition director Paul Kennedy said the annual research was a key economic indicated for the meetings industry.

“The results will reveal some significant business patterns and identify how international and regional buyers and planners select their preferred destinations, venues and suppliers and which countries within the Gulf region are the most popular choices and why,” said Kennedy.

The presentation of the GITBM/Meetme Gulf Industry Trends Report is free of charge to all attendees at GITBM.

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