Get fit fatties

It's time to trim down to tackle the hill climb

Opinion, Comment & analysis, Hospitality trends, Hotel

Having just interviewed Rotana’s area director of sales and marketing Dubai and Northern Emirates, Naeem Darkazally, I feel confident that the Middle East’s hospitality industry is not facing a precipice, but rather a hill.

It may be a steep hill with some unforgiving sections to clamber over, but there is a plateau at the top and, who knows, we might even have fun rolling down the other side.

But in order to make it to the top of the hill, companies need to streamline their businesses.

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We were all waddling along quite happily, stuffing our faces with easy-profit pie, but it appears we have found ourselves on the hill and we need to shed some unwanted pounds.

Those businesses that looked after themselves all along are starting to race to the plateau, leaving some of the over indulgers behind.

Some are quickly learning the error of their ways and are starting to make their way up the hill.

Others seem completely lost, scrabbling around searching for easy pie, looking as though they will have a heart attack half way up.

So make sure, if your company is not fit yet, you have started a new regime to get healthy — there’s a hill to climb and fatties will fall back down to the bottom.

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