Emirates signs with Amadeus

Airline's full-content, world-wide agreement with GDS provider to increase travel agents' options

Travel, Operators, Owners, Hotel, News

Technology and distribution provider, Amadeus, has signed a five-year worldwide agreement with Emirates to ensure travel agents have access to the airline’s full range of content.

Emirates’ divisional senior vice-president, commercial operations worldwide, Keith Longstaff said the company was delighted to offer Amadeus travel agents efficient access to its services using Amadeus’ global network.

“We remain fully committed to working with the travel agency channel as we continue to expand our reach, providing a high quality service with the latest routes between Asia, Europe and the Americas,” Longstaff added.

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According to Amadeus MEA executive director Fernando Cuesta, the full content agreement with Emirates was essential to its offering.

“It could have been said we had a weakness if we didn’t have Emirates as a partner, but now we have Emirates,” he explained.

“This enables travel agencies to have a full range of content and, therefore, I have a strong competitive advantage.”

Cuesta told Arabian Travel News that the value of the deal would be “translated to the agents” and that Amadeus’ position would only improve.

“We want to increase the gap with our closest competitor and now we have all the tools to do it,” he said.

“We feel very confident that we will have the leadership position in the next ten years.”

Amadeus’ executive vice president, commercial, Phillipe Chérèque said he believed Emirates’ choice to offer agents unhindered access to its content would help agents immeasurably by servicing travellers in key growth areas such as Australia, Europe and the Middle East.

“Offering efficient access to content will help airlines make more sales,” Chérèque added.

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