Supplier profile: City Sightseeing Dubai

Cedric Scherer, general manager of City Sightseeing Dubai talks about the company’s latest products, including the “Pearl Experience"

Cedric Scherer
Cedric Scherer

Cedric Scherer, general manager of City Sightseeing Dubai talks about the company’s latest products, including the “Pearl Experience” where guests can try their luck looking for pearls. Here’s why Scherer believes that the company’s products are essential to the hospitality industry

What is your new launch/product for this year?

With our ‘Hop On Hop Off’ bus tours, City Sightseeing Dubai acts as connector for the various points of interest across Dubai, offering great value for money for tourists wanting to discover this ever-evolving city. We offer multilingual and exclusive kids commentary across our fleet of 20 double decker buses.

This year we have been busy updating the commentary to keep up with the city’s evolution, introducing Korean to the existing languages and revamping our free tourist map.

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We are continuously tapping into Dubai’s latest attractions to enhance visitors’ experience, and this year we’ve added “The Flying Cup”, a Dubai Canal Cruise, and the “Pearl Experience” on board the Dhow Creek Cruise, all of which are free inclusions in our multi Day value passes.

Can you share more about this new product: details, specs, USPs?

The Pearl experience provides a historical insight about what pearl diving was in the region, and customers can even try their luck opening oysters looking for the little white treasures! Departing every hour from Al Seef on the Creek, it complements the beautiful heritage destination developed at the heart of Dubai.

At the other end of the Creek, the one-hour Dubai Water Canal Cruise from Festival City takes the passengers past the dhow yard of Al Jaddaf, into the man-made Business Bay waterway showcasing the skyline of Downtown Dubai as well as new residential areas with marinas and floating homes. When exploring the Dubai Marina area, our guests have the opportunity to soar 40 metres up in the sky with the Flying Cup, enjoying panoramic views of JBR, Bluewaters and Palm Jumeirah islands.

Why is this product so important for the hospitality industry, and why should they buy this product from you?

City Sightseeing Dubai  is the leading brand in tourist transportation operators worldwide. From the point of view of Marketing and Revenue management, our tours provide a fantastic value-add to hotels wanting to create innovative packages and stand out from the crowd. Our competitive pricing and reliable service offers a variable solution to match the demands of market conditions. It can also enhance the onboarding process for HR considering that most colleagues are recruited outside Dubai.

Ultimately, we provide an easy solution for hotel guests to see Dubai and access a multitude of attractions with over 35 bus stops around town, operating from 09:00hrs till 22:00hrs, 365 days a year.

When was your company established, and how long has it been in the Middle East?

City Sightseeing Worldwide was established in 1997 as a sightseeing tour operator and has spread to 33 countries. Thanks to strategic alliances with other international operators and local partners, the expansion has reached over 100 cities from New York to Melbourne, Rome to San Francisco, London to Cape Town or Seville to Singapore amongst other iconic places.

Dubai operations began in October 2014 under a partnership with dnata.

How can hotels contact you? 

Tel: +971 4 316 7506 or 800 27 38 224

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