DCT Abu Dhabi and Expo 2020 sign MoU to promote tourism and cultural links
The MoU seeks to coordinate the work of DCT Abu Dhabi and Dubai Expo 2020 Bureau across a number of fields to create various opportunities
The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) has signed a Memorandum of Understanding (MoU) with the organisers of Expo 2020 Dubai to help coordinate links between the two entities.
The agreement was at a ceremony at DCT Abu Dhabi by Ali Hassan Al Shaiba, acting executive director of marketing and communication sector at DCT- Abu Dhabi, and Najeeb Mohammed Al-Ali, executive director of the Dubai Expo 2020 Bureau.
Starting in October 2020 and running for 173 days, Expo 2020 will be the first ever World Expo to take place in the Middle East, Africa and South Asia (MEASA) region.
The MoU seeks to coordinate the work of DCT Abu Dhabi and Dubai Expo 2020 Bureau across a number of fields to create various opportunities, including promoting the Expo and knowledge sharing.
This MoU is considered a way to enhance and develop the relationship between the two parties, while ensuring that all key national entities are ready and prepared to host the Expo. It sets out a number of key areas in which the two entities will work together, including research and analytics; marketing, communications and PR; meetings, incentives, conferences, exhibitions (MICE) and ticketing; provision of volunteers; training content; and Expo readiness. The two parties will also form a joint working group and steering committee to manage and organise their work, and to coordinate between them and other relevant parties.