Oberoi Hotels unveils new brand identity

Oberoi Hotels and resorts unveiled their new brand identity — Oberoi Sun — with the tag line ‘Heart, Felt.’

Operators

Oberoi Hotels and resorts unveiled their new brand identity — Oberoi Sun — with the tag line ‘Heart, Felt.’.

 

According to the property, the re-branding was done after extensive research.

In a statement online, the hotel said, “Our new logo has a new symbol – we call it the “Oberoi Sun”. It translates the warmth, energy and sense of well-being that our guests say they experience at Oberoi.”

The company currently operates 22 hotels and resorts in six countries. Their new resort in the portfolio — The Oberoi Marrakech — is all set to open in Morocco in 2019.

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