21c Museum Hotels officially joins Accor's MGallery Collection
This move also marks the arrival of the MGallery brand into North America, and 21c properties will now be marked as '21c Museum Hotels - MGallery'
After acquiring 21c Museum Hotels in 2018, Accor has now officially welcomed the brand into the MGallery Hotel Collection, which is a global collection of more than 100 boutique hotels across 26 countries.
This move also marks the arrival of the MGallery brand into North America, and 21c will now be marked as '21c Museum Hotels - MGallery'.
The hotels under this brand are now bookable through Accor reservations systems, and it will also join the loyalty programme as of April 1, 2019.
21c Museum Hotels – MGallery currently includes eight properties in the USA, with further projects in the pipeline.
MGallery vice president brand management Yohan Amiot said: "The 21c brand is the perfect complement to MGallery’s concept of bespoke, creative hospitality for lovers of travel, the arts and immersive experiences."
Accor deputy chief executive officer Chris Cahill added: "We are embarking upon an exciting period of growth for 21c Museum Hotels and the MGallery Hotel Collection
"The official North American introduction of the MGallery brand marks the continued expansion of our lifestyle ‘boutique’ footprint."