Horeca Trade signs UAE distribution agreement with GSP Foodstuff Trading

Horeca Trade will distribute the Raj Mehak rice brand to the UAE's foodservice markets

Gsp foodstuff trading, Horeca trade, Rice

UAE's foodservice provider Horeca Trade has signed an agreement with GSP Foodstuff Trading LLC to distribute the rice producer’s Raj Mehak brand in the UAE.

GSP, which has advanced plants in the basmati-growing belt of northern India, uses Buhler technology to produce a variety of high-quality basmati rice under Raj Mehak and other brands.

Under the terms of the agreement, Horeca Trade will employ its sales, marketing and e-commerce expertise to distribute Raj Mehak basmati rice and products to the country’s complete foodservice markets.

The Gulf region is one of the biggest markets for Indian basmati rice, with the UAE being the major growth driver over the years. In addition to a major domestic market, the UAE is the largest re-exporter of rice in the world, accounting for 81% of global rice re-export, according to Dubai Chamber.

Did you like this story?
Click here for more

Bidfood Middle East currently operates in five markets via its stand-alone commercial entities: Horeca Trade (UAE, Oman, Bahrain), Al Diyafa (KSA) and Bidfood (Jordan). The parent company collaborates with brands such as illy Coffee, Sweet Street Desserts, San Pellegrino Waters, Lamb Weston, Monin, Fonterra, Bridor Bakery, General Mills and several others.

 

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular

Newsletter

Reports

Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine