Millennium Hotels and Resorts signs distribution agreement with Chinese OTA, Ctrip

Millennium Hotels and Resorts (MHR) has signed an agreement with one of China’s largest integrated travel services companies – Ctrip.

Operators

Millennium Hotels and Resorts (MHR) has signed an agreement with one of China’s largest integrated travel services companies – Ctrip.

 

The agreement will promote MHR properties to the Chinese OTA’s customer base. The agreement was announced jointly at ITB Berlin by David Zhou, Chief Business Officer for Accommodation Business Unit of Ctrip and Nayan Peshkar, MHR Senior Vice President – Digital, Distribution & Revenue Strategy.

Through this agreement, MHR will partner with Ctrip’s membership programme, which will certify its properties as “Chinese Friendly Hotels”. The two companies will also work towards launching a flagship store on Ctrip’s digital platforms, joint marketing campaigns as well as knowledge sharing and cross exposure programmes for team members.

David Zhou of Ctrip said, “Chinese outbound tourists reached nearly 150 million in 2018, and the growth for this year remains strong. By signing this agreement, we are continuing to offer 300 million members the best hotel experience worldwide.”

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