Westin hotels in Middle East and Africa champion 'JOMO'
Westin hotels in the Middle East and Africa and around the world are offering wellness experiences as an alternative to constant digital connectivity
Ahead of World Sleep Day (March 15), Westin Hotels & Resorts is recognising the importance of JOMO and will reward guests who find the ‘Joy of Missing Out’ and take time back for extra sleep, exercise or a break from technology.
Marriott International Middle East and Africa vice president premium & select brands Sandra Schulze-Potgieter said in a statement: "JOMO is an extension of Westin’s commitment to make it easy for travellers to reclaim their well-being routine while on the road. The brand has been rooted in wellness since the game-changing debut of the Westin Heavenly Bed nearly 20 years ago. The concept of JOMO resonates in this region. For example, 45% of people in the UAE reported that wellness resolutions made throughout the year will be related to sleep."
To ensure travellers take time for themselves on World Sleep Day, Westin hotels in the Middle East and Africa and around the world are offering wellness experiences as an alternative to the constant digital connectivity that accompanies travel.
Guests at Westin Turtle Bay Mauritius can relax on hammocks around the hotel swaying to chilled playlists and are invited to join the Tai Chi and yoga sessions. Associates at Westin Cape Town will dress the part, wearing gowns on World Sleep Day and will offer special JOMO spa treatments. Westin Abu Dhabi Golf Resort and Spa is encouraging guests to disconnect from technology and put their phones inside the #JOMO box during their gym workouts and spa treatments.
These hotels will join other Westin Hotels globally to champion #JOMO. To incentivise tech-tethered travellers to disconnect from their devices, Westin will reward those who embrace the #JOMO social movement leading into World Sleep Day by gifting them Marriott Bonvoy Points through Instagram. Members with a public Instagram account linked to their Marriott Bonvoy account who post between March 3-14 using the hashtag #WestinJOMO and tag @Westin will have points automatically added into their account on a first come first serve basis.
Until 17 March, #JOMO doortags will be available at participating hotels around the world for guests to use, with the opportunity to receive specially-curated Sleep Well amenities. Global travellers will be able to experience the #JOMO doortags in the region at Westin Mauritius and Westin Cape Town, and around the world in New York, Vancouver, Mexico City, Lima, Puerto Vallarta, Warsaw, Munich, Hamburg and Singapore, as well as at new Westin hotels in Hawaii, the Maldives and Australia.