Barcelo reflags Sharjah hotel as an Occidental after US$4m refurb
The Occidental Sharjah Grand is the group's second Occidental in the Middle East after the debut of the Occidental IMPZ Dubai
Barcelo Hotel Group has officially opened Occidental Sharjah Grand, which is a rebrand of the Sharjah Grand Hotel, following an AED15m (US$4.08m) refurb.
This marks the group's second Occidental in the region, after the Occidental IMPZ Dubai.
The upgrade includes a new lobby and retail space, along with the in-house restaurant offering elevated show kitchens and dining space. A dedicated dry bar will target the sports enthusiast market, and the hotel's interiors given a make-over and now use a fresh colour palette complemented by natural light.
Other amenities have also been given a revamp, including the beachfront, where new lounge spaces have been equipped with new furnishings.
Ahmad Shaban, vice president sales & marketing for Barceló Gulf, partner of Barceló Hotel Group in the Middle East, said in a statement: "At this stage, two floors of the property have been modified to comply with the Occidental brand standard, as we aim to continue refurbishments without disruption to the current guest intake and experience. We anticipate the upgrade of the whole hotel to be completed by Q3 this year."
In addition to the Occidental brand, Barceló Hotel Group recently debuted its Royal Hideaway Luxury Hotels & Resorts brand in the region by taking over operations of the Dukes Dubai.