UK-based Choudhrie family set to target the Saudi, UAE hotel sectors

London-based C & C Alpha Group is targeting the holistic wellness sector in the Gulf


London-based C & C Alpha Group is targeting the holistic wellness sector in the Gulf, here’s what our sister concern Arabian Business reported


C & C Alpha Group, a London-based private equity firm owned by one of the wealthiest families in India, is looking to expand into the hospitality sectors in the United Arab Emirates and Saudi Arabia.

The firm has interests ranging from care homes to utilities. But, Bhanu Choudhrie, a British-Indian businessman who hails from the famous Choudhrie clan told, Arabian Business he is keen to scout out potential hospitality projects in the Gulf, particularly in Saudi Arabia, which he said would be a good fit for the firm’s wellness hotel brand ‘Ananda’.

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“I feel there is a market for holistic wellness hotels in Saudi Arabia. We feel this would be the right way to enter the market. Young Emiratis and Saudis are very into their health and really enjoy learning about it,” Choudhrie, a director at London-based C&C Alpha Group said.

Global operations

Shanti Hospitality Group, the hospitality subsidiary of C & C Alpha Group, has over 2,000 keys globally across 24 hotels, including Ananda in the Himalayas, Nira Hotels & Resorts, Starwood Hotels, various Hyatt Hotels and Nidra Hotels.

“I’m convinced that there will be big growth in tourism in the UAE and Saudi Arabia. We are exploring opportunities. We will be cautious, but we are looking at it,” Choudhrie added.


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