Dubai Tourism launches B2B attractions marketplace
B2B Attractions Marketplace supports Dubai's goal of becoming the world’s most visited and revisited destination by 2025
Platform supports Dubai's goal of becoming the world’s most visited and revisited destination by 2025
Dubai’s Department of Tourism and Commerce Marketing has launched its B2B Attractions Marketplace to the industry as an online platform that connects attractions and experiences with global audiences and channel partners.
The platform replaces ad-hoc methods of booking and marketing, putting attractions in control of their marketing process by giving them the visibility, outreach and information required to enhance their destination management strategies. The initiative has also been designed to help attractions access the industry’s network of B2B resellers.
The platform supports the city’s goal of becoming the world’s most visited and revisited destination by 2025, placing destinations in front of global audiences and helping them manage their booking and customer relationship management (CRM) processes.
Talking about it, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said, “The platform responds effectively to the challenges faced by attractions in marketing themselves to international audiences, offering access to global reseller partners while creating a seamless booking and customer management process.”
Benefits of this platform include increased reach, optimised capacity and inventory management as well as reduced process overheads, better efficiency and a unified customer service experience.