Hong Kong kicks off Middle East tourism push

Travel agents and operators flock to Hong Kong Tourism Board's Middle East roadshow

Hong Kong Tourism Board director Northern Europe Simon Mills.
Hong Kong Tourism Board director Northern Europe Simon Mills.

More than 60 tour operators and travel agents gathered at the first Hong Kong Tourism Board Roadshow held in Dubai on Sunday March 1.

The workshop and presentation at the Radisson SAS Hotel, Deira Dubai Creek, was the first of its kind in the region, aimed at promoting Hong Kong as a leisure destination for Middle East travellers.

More than 16 trade partners exhibited at the workshop, including three attractions; Ocean Park Hong Kong, Hong Kong Disneyland and Ngong Ping 360; seven ground handlers; and international hotel brands such as Shangri-La and InterContinental.

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 “We were pleased with the turnout today and we’re expecting a similar response at upcoming workshops in the region this week,” said Hong Kong Tourism Board director, Northern Europe, Simon Mills.

The event was the first of several planned. The second was scheduled in Abu Dhabi for Monday March 2, followed by Doha on Tuesday and Bahrain on Wednesday.

“The Middle East is an emerging market for us so we want to ensure that agents have all of the information and knowledge needed to sell the destination,” added Mills.

The event also included a presentation from Mills and the chance to win an all-expenses-paid trip to Hong Kong, with flights donated by Cathay Pacific airways. Alpha Tours head of department Chiara Boccascino scooped the prize.

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