Dubai to launch world's first MasterChef restaurant

MasterChef, the TV Experience restaurant is set to open at the new Millennium Place Marina in Dubai in April

Food & beverage, Restaurants, Chefs, Dubai, Restaurant dubai

Hotelier Middle East's sister online portal Arabian Business has reported that The world's first MasterChef, the TV Experience restaurant is set to open at the new Millennium Place Marina in Dubai in April.

UAE property developer, The First Group, said it has appointed internationally-acclaimed chef Maria ‘Margarita’ Vaamonde-Beggs to head the kitchen set-up and menu creation for the project.

Venezuelan-born Vaamonde-Beggs has already begun menu development and staff training ahead of the opening of the restaurant concept, which will accommodate 180 covers.

Did you like this story?
Click here for more

Based on the MasterChef reality television series, the restaurant will introduce a world-first dining experience to Dubai, a statement said.

The restaurant follows a landmark deal signed last year between The First Group and Endemol Shine Group, the global content creator, producer and distributor behind the TV series.

MasterChef, the TV Experience, will introduce guests to the talents and recipes of contestants and champions from various global series of MasterChef.

With over 60 local adaptations broadcast in more than 200 countries, MasterChef is the world’s most successful cookery television format. MasterChef was created by Franc Roddam.

“Our entire objective has been to keep the entire experience focused on the food our culinary stars will create, while offering a casual and comfortable deformalised dining atmosphere without excess trappings,” said Duncan Fraser-Smith, vice president of F&B, The First Group.

“With food creativity and skill being the cornerstone of the concept, Margarita brings unmatched experience and talent to her latest role in spearheading the entire culinary set-up of Dubai’s most exciting venue opening of 2019.”

Vaamonde-Beggs' career highlights include relaunching the Four-Season Hotels and Resorts Buenos Aires, Argentina, launching Catch Dubai as Sous Chef, transferring to Catch LA as Executive Sous Chef and returning to Dubai as Executive Sous Chef for Morimoto to work alongside the legendary Masaharu Morimoto.

“Dining at MasterChef, the TV Experience, will be an entirely immersive experience,” said Fraser-Smith. “It will establish an emotional connection, through food, and nurture a passion for cooking at all levels of expertise across all ages and cultures, which is vital in a cosmopolitan hub such as Dubai.”

Contestants and champions from the worldwide series will share their stories and experiences with guests through signature dishes served during short-term residencies at the restaurant.

The First Group will work with Endemol Shine Group to grow the MasterChef, the TV Experience, concept worldwide in coming years “The fact Dubai will launch the brand to the world is a truly significant moment in the city’s restaurant evolution,” he said. 

The First Group said it aims to introduce up to 40 original and world-first dining concepts to the UAE by 2021.

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular



Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine