Bord Bia rises to UAE’s sustainable food concerns
Irish suppliers' sustainability credentials to meet UAE consumer demands
The recently released Consumer Lifestyle Trends report by the Irish Food Board, Bord Bia, recently examined consumption drivers in the food and drink sector across multiple countries, including the UAE. The report found that consumers are becoming more concerned with how food is produced, from both ethical and sustainable standpoints.
Ireland holds a strong reputation as a source of natural, high quality and sustainable food products under Origin Green, which is the world’s first national food sustainability programme run by Bord Bia. By sourcing from Origin Green verified members, food-service operators in the UAE can expect guarantees around sustainable raw material sourcing, sustainable production processes, and social sustainability.
Understanding such concerns, Gillian O’Neill of Fine Foods Éire holds an extensive portfolio of Origin Green verified Irish suppliers that are available in the UAE, including John Stone beef, Cooleeney Farm cheese, Killowen Farm yoghurts, Goatsbridge Trout and Maria Lucia Bakes.
“What connects Ireland and the UAE is a common desire to provide safe, nutritious food to our consumers,” she said. “It’s an exciting time for Irish food companies in the UAE. All these Irish companies are now ready to capitalise on the growing profile of Ireland as a producer of sustainable food and drink, and to meet the growing expectations of food-service consumers in UAE.”