HSMAI launches the first Revenue Optimization Conference in Dubai

The event was attended by 200 hotel commercial executives

Panel on effective digital marketing.
Panel on effective digital marketing.

The Hospitality Sales and Marketing Association International (HSMAI) hosted its first Revenue Optimization Conference (ROC) in Dubai at Madinat Jumeirah on December 4, 2018. The event brought together revenue management, distribution, sales and marketing executives in the hotel industry with a programme compiled of education, collaboration and innovation.

The conference was HSMAI’s fifth global event with previous ones held at include The United States, The Netherlands, Singapore, and Brazil.

HSMAI president and CEO, CHA, CHME Robert A. Gilbert said: “The Middle East is one of the most rapidly expanding markets for hospitality—we’re pleased to bring timely insights into revenue optimization to the region’s hotel professionals.”

Did you like this story?
Click here for more

The event was attended by 200 hotel commercial executives, travel technology and key partners in the hospitality industry. The one-day general session strategy conference featured an opening keynote presentation on global consumer trends by Lorraine Sileo, SVP, research and business operations, of PhocusWright, Inc. Additional programming throughout the day included panels on pricing strategy, digital marketing, key revenue management topics, and did not miss on covering MICE and the value proposition of hotel restaurants and bars.

Commenting on the event, HSMAI Middle East Chapter managing director Mona Faraj said: “HSMAI is committed to growing business for hotels and their partners, and we are the industry's leading advocates for intelligent, sustainable hotel revenue growth. We look forward to further engaging with the regional hospitality community and expanding our network of hotel professionals and partners to provide them with tools, insights, and expertise to fuel sales, inspire marketing, and optimise revenue in the Middle East.”

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular

Newsletter

Reports

Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine