Hilton pushes for sustainable tourism across Africa with $1 million investment

The company will focus key areas such as youth opportunity, water stewardship, anti-human trafficking, local sourcing and protecting wildlife

Hilton pushes for sustainable tourism across Africa.
Hilton pushes for sustainable tourism across Africa.

Hilton is pushing forward with a sustainable travel and tourism drive across Africa with an initial investment of US $1 million with focus on five key areas: Youth opportunity, water stewardship, anti-human trafficking, local sourcing and wildlife protection.

The push for sustainable tourism follows Hilton’s Travel with Purpose 2030 to double its investment to assess global social impact and cut its environmental footprint by half.

Commenting on the drive, Hilton president and CEO Chris Nassetta said, “Hilton is committed to creating a positive social and environmental impact in every community where we operate. Africa is an incredibly diverse continent, with equally diverse challenges and opportunities -- and as we continue to grow in the region, we are focused on doing so in a way that promotes sustainable travel and tourism.

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Today we are pleased to take our efforts to the next level with an initial commitment of $1 million, which will allow us to invest in and scale up initiatives that build skills among young people, mitigate risks in human trafficking, engage local entrepreneurs across our supply chain, improve water efficiencies and promote responsible wildlife-based tourism,” Nassetta added.

Hilton, which started its operations in Africa in 1959, currently operates 41 hotels on the continent and has carried out 460 community and environment related volunteering projects since 2012.

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