New global brand leader for W Hotels

Eva Ziegler appointed to lead global development of W Hotels as it plans to triple footprint by 2011

Starwood Hotels & Resorts Worldwide has appointed Eva Ziegler the global brand leader for W Hotels Worldwide as the chain embarks on a major expansion outside of the US.

Starwood Hotels & Resorts executive vice president and chief brand officer Phil McAveety said: “Eva’s branding expertise and broad international experience will be invaluable to Starwood as we meaningfully launch W Hotels outside of North America.

“As a highly experienced marketer and business professional who has spent her career working for international Fortune 500 companies such as Toyota and Coca Cola, Eva knows how to build distinctive and compelling global brands and adapt them to ensure they are locally relevant,” added McAveety.

Following 10 years’ operating in North America, W Hotels is now focused on tripling its footprint by 2011 and expanding globally, with properties planned for locations including Dubai, Doha, Paris, Milan, Barcelona, London, Shanghai and Bali.

In addition to overseeing the global launch of W Hotels, Ziegler will also continue in her role as global brand leader of Le Méridien.

She joined Starwood in 2005, when it acquired Le Méridien. Since the acquisition, Le Méridien has eliminated more than 30 hotels and it will have renovated more than 50% of its existing portfolio by 2011.

Ziegler will now also be responsible for driving the opening of 20 new Le Méridien hotels and resorts across the world within the next three years.

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