Radisson Red brand launch in Dubai pushed to mid-2019

Construction is well underway for the hotel as it is part of the $353.9m smart city project in Dubai Silicon Oasis

Operators, Dubai, Dubai hotel opening, Dubai hotels, New openings, Radisson hotel group, Radisson red

The newly christened Radisson Hotel Group is set to to bring a new hotel brand to the Middle East with the debut of the region’s first Radisson Red hotel in Dubai in Silicon Oasis, in mid-2019.

Speaking to Hotelier Middle East, Ramsay Rankoussi, vice president, business development – Middle East, North Africa & Turkey said: “Radisson Red was established to capture the trend of something new, something innovative. It's about integration of technology, a social space and hub dedicated to the millennials.”

According to Rankoussi, Radisson Red will be a fresh addition to the UAE hotel market which still seems to have a heavy presence of luxury hotels, but is witness to a growing demand for mid-scale and upscale hotels, as well as places where people can share and connect in a flexible and fun environment.

Did you like this story?
Click here for more

When the project was announced in 2016, the then Carlson Rezidor Hotel Group had aimed to introduce the lifestyle select brand to Dubai, by Q3 2018.

However, two years after the brand launch in 2016 in Brussels, construction is well underway for the hotel as it is part of the $353.9m smart city project in Dubai Silicon Oasis.

Since its launch in Europe, the brand has evolved and expanded to other cities in South Africa, Brazil, Scotland, and the United States. The brand's pipeline also includes new hotel projects in China’s Guangzhou, Kuala Lumpur, Malaysia and Mohali in India. These planned hotels keep Radisson Hotel Group on track to meeting its goal of having more than 200 hotels open or in development by 2022 in South Asia.   

Related: Radisson Hotel Group's area senior vice president on upcoming hotel openings in the region

Read the brand preview in Hotelier Middle East's October 2018 issue.

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular

Newsletter

Reports

Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine