Sanipex focusing on providing wide range of finishes for hotels
Old-fashioned, ornamental designs on the way out
With its latest products on show at The Hotel Show Dubai 2018, Sanipex told Hotelier Middle East that part of its latest range was to focus on offering hotel architects a wide number of finishes for its bathroom fixtures.
Shaden Amin of Sanipex’s marketing department told us that architects were moving away from “ornamental” designs and more towards “modern designs with sleek geometric lines”.
To help architects get the designs they wanted, Sanipex business development manager Paolo Bertona said: “We’ve given all of our collections the options to have different finishes. In terms of what’s unique in our brand is you can have everything in the bathroom in the same finish. We do that because we see that’s what architects want.”
Bertona highlighted one of the new Sanipex collections called Toko which comes in a finish called Zanzibar. He said: “It’s a kind of brushed gold because we understood it is the new trend of interior designers and architects. It’s a finish that’s very nice, not as expensive as gold but gives that feeling of luxury. That’s what we based our new brochure and production on.”