JRG Dubai promotes Emma Banks to managing director

The F&B operator is banking on her spearheading its long-term commercial strategy

Emma Banks.
Emma Banks.

Emma Banks has moved from her role as general manager at JRG Dubai to become the F&B operator’s new managing director.

The British national has been tasked with steering the group’s ongoing expansion and spearheading its long-term commercial strategy.

In the past 12 months Banks has overseen the arrival of Flow, the healthy eating and creative hub at Jumeirah Emirates Towers; guided JRG Dubai through the first major relaunch of its flagship The Noodle House brand; and championed the group’s attempts to remove all non-essential guest-facing single-use plastics across JRG Dubai.

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As managing director, Banks will oversee JRG Dubai’s individual department heads across operations, training, culinary, finance and IT, and sales and marketing. She will report directly to Dubai Retail CEO Nabil Ramadhan.

Banks said in a statement: “It is an exciting chapter for JRG Dubai and with a raft of strategic additions to our senior team during the past few months, the group now boasts an industry-leading wealth of skill and experience. Our eclectic and enthusiastic team is well-placed to realise our vision and goal of offering guests an exceptional array of dining experiences across a home-grown portfolio of diverse F&B concepts.”

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