Grohe launches 'Turn Water into Food' programme in Jordan
The German sanitary fittings company has partnered with the Jordanian Food Bank and the Food Banking Regional Network for this initiative
Grohe, the German sanitary fittings company, has partnered with the Jordanian Food Bank (JFB) and the Food Banking Regional Network to implement ‘Turn Water into Food’ programme in Jordan.
The initiative aims to increase awareness on water scarcity by saving water in public areas that currently have high consumption levels. Jordan will be the third country in the Middle East to host the award-winning project following its successful launch in Saudi Arabia in 2015 and in Egypt in 2016, a statement said.
For the initiative, Grohe has replaced taps at Al Juwaida High School for Girls in Jordan with its water-saving faucets. The amount of water saved will be converted into food parcels distributed by JFB to underprivileged families in Amman neighbourhood of Juwaida.
Commenting on the initiative, Grohe director of PR and communications, Middle East, Africa and East Mediterranean Lina Varytimidou said: “As the world’s leading supplier of water fittings, we are committed to optimizing sustainability and addressing water issues responsibly in each market on an ongoing basis. We are using state-of-the-art technologies to introduce water-saving products with no compromise on user experience. Through partnerships with local NGOs, we can help reduce average water consumption and promote natural resources sustainability.”
JFB engineering representative Kawthar Al Qatarneh said JFB will be undertaking the task of distributing the food parcels. She said: “We will distribute food parcels with a value equivalent to the amount of water saved to a needy families registered in Food Bank database. Together with the private sector, we can reduce hunger, achieve food security and save our precious resource; water. We are glad to partner with Grohe on their ‘Turn Water into Food initiative, this certainly raises awareness on two crucial levels: water and hunger.”