Dubai Tourism debuts airport installation for transit passengers

The 'MyDubai Experience' hopes to inspire transit passengers at Dubai International to stopover in the city

The installation at DXB.
The installation at DXB.

Passengers travelling through Dubai International (DXB) can now virtually explore Dubai and its offerings through a digital installation set up in Terminal 3, Concourse A.

It can create and send to passengers via email a tailor-made two-day Dubai itinerary based on the passengers' interests and preferred experiences.

Launched by Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism), in collaboration with Dubai Airports and Emirates Airline, the activation, titled "MyDubai Experience" is designed to provide a way for travellers to discover and learn more about the city without setting foot outside the airport. The goal is to inspire the millions of transit passengers passing through DXB to revisit Dubai in the near future by showing them everything they can experience during a holiday in the city.

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Six metres in height and four metres in diameter, the new installation comprises LED tiles positioned to create five 360-degree rings, each exhibiting a variety of photographic, video, social media and user-generated curated content. The rings can either work together to produce a single large visual, or operate independently to create a collage. Positioned below the five rings are an additional seven 55-inch curved OLED screens and seven 22-inch touchscreens. By interacting with the latter, users are able to affect the content displayed.

Available in eight languages, the touchscreens give travellers access to a vast array of Dubai-related information and visuals - attractions, landmarks, activities, experiences, itineraries, maps and much more - all filtered according to their personal preferences and interests. Users can receive further information via email by registering their details, which also automatically enters them into a monthly draw to win a free luxury holiday for two to Dubai.

Moving forward, the MyDubai Experience will continue to be enhanced, evolving as new and more up-to-date content and capabilities are introduced. Upcoming plans include the launch of two photo-booths that will allow users to take a photograph of themselves, overlaid with a choice of illustrated filters. The resulting email-friendly image will serve as a memento of the user's stop in Dubai, and can also be shared on social media channels.

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