Premier Inn launches rewards initiative in Dubai and Abu Dhabi
Premier Inn Passport is available for guests who book their stay through the hotel's website
Premier Inn has launched the “Premier Inn Passport” – a new initiative that offers rewards and discounts to guests who book their stay at any Premier Inn hotel in Abu Dhabi and Dubai, through the hotels’ official website.
The initiative includes partnerships with other services such as Travelex foreign exchange; Marhaba airport services which offer “Meet & Greet” in Dubai airport; and Emirates Leisure Retail (ELR) which has F&B brands in its portfolio like Costa Coffee, Giraffe, The Noodle House, etc.
Some of the rewards at offer include buy one get one free for hot or iced drinks at Costa Coffee, 0% commission on sale and purchase of all foreign currencies with Travelex, 10% off on airport lounges and “Meet & Greet” with Marhaba Services, etc.
Guests who qualify for the passport initiative will receive a pre-arrival information email and on checking-in, guests’ key card holder will serve as the Premier Inn Passport which can be used even after checking out.
Commenting on the new programme, Premier Inn Middle East managing director Adam Nicholls said: “We are always looking at ways to enhance our proposition and provide our guests additional value and benefits. The Premier Inn Passport extends our offer beyond the hotel."
The program will be available from June 15 until December 31, 2018 but terms and conditions could vary with the individual partnerships.