Jumeirah hires Michelin Guides exec in F&B strategy shift

Michael Ellis expected to launch new restaurant concepts and enhance existing outlets as part of Jumeirah Group's new F&B strategy

Appointments, Restaurants

Jumeirah Group has appointed Michelin Restaurant and Hotel Guides executive Michael Ellis as its new chief culinary officer highlighting a shift in F&B strategy at the hospitality group. 

As part of the new strategy unveiled by Jumeirah Group CEO José Silva, the Dubai-based hospitality firm will launch new restaurant concepts and refresh existing outlets.

This is not the first time Jumeirah Group has appointed someone from the Michelin Guide for an F&B role; in 2014, Jean-Luc Naret, who was managing director of Michelin Guides joined Jumeirah Group as its senior VP of F&B and managing director of Jumeirah Restaurant Group. He left in 2015.

Did you like this story?
Click here for more

In a newly create role, Ellis, who was Michelin Restaurant and Hotel Guides’ global director for Europe, Asia and the Americas, will “refresh and elevate Jumeirah’s restaurant offerings throughout its luxury portfolio”, according to Silva.

Silva said in a release: “Michael and I share a deep passion for food and dining experiences. He is a renowned epicure with 40 years’ experience, and a champion of food innovators, chef talent and culinary excellence. He has spent his lifetime championing extraordinary food with absolute dedication and has been responsible for introducing dining and food experiences to new audiences across the globe. His appointment is the cornerstone of the vision to put dining at the center of Jumeirah’s luxury experience.”

With the introduction of the role of chief culinary officer, Jumeirah is preparing for a step-change in its F&B strategy, according to the release.

Silva was also quoted as saying: “Michael brings to Jumeirah a depth of understanding for culinary that cannot be surpassed. It is an honour to welcome Michael to lead the culinary team.”



For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular



Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine