Dubai's Jumeirah to open Zabeel House-branded hotel aimed at millennials in Shoreditch

Zabeel House is the second brand from Jumeirah Group


Dubai-based hotel giant Jumeirah plans to launch a Zabeel House-branded hotel in London's Shoreditch area, according to reports. The 200-room hotel will be the newest edition to London's gentrified neighbourhood that is now considered one of the city's trendiest districts. 

Zabeel House is the second brand from Jumeirah Group, which already operates the Stay Different brand, and has been created in response to the growing travel trend for exploration through travel experiences.

Jumeirah Group chief operating officer, Marc Dardenne, said at the launch of the brand in Dubai in January 2018: “The launch of Zabeel House by Jumeirah is a significant milestone in achieving strategic expansion and provides an opportunity for Jumeirah Group to access new localities and destinations.

Did you like this story?
Click here for more

"Zabeel House by Jumeirah is for the traveller who wants to enjoy our award winning hospitality, but experience it in a more relaxed and casual setting. The brand has broad appeal, and we are confident that owners will be very pleased with its commercial strengths,” he said. 

The Telegraph reports that Jumeirah's Zabeel House is one of many new hotels set to open in London.

A spokesperson for Jumeirah told, "Thank you for your interest. At the current time, there is no additional information to that which has already been reported, but we look forward to making further announcements and to the opening of the next property in the Zabeel House by Jumeirah collection: Zabeel House by Jumeirah Al Seef on June 5."

The first hotel in the new Zabeel House by Jumeirah collection which opened in Dubai in April this year is described as "maximum attitude, minimum frills", that is friendly to the bank balance through stripping back the non-essentials.

Zabeel House also plan to open two more properties in Dubai before the end of the year. A fifth is planned for Saudi Arabia after London.


For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular



Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine