Dubai International Hotel launches loyalty programme
DIH Rewards will allow guests to earn 'stay credits' every time they book a room at the airport hotel
As a part of its 18th anniversary, Dubai International Hotel has launched launch its first membership rewards system - ‘DIH Rewards’.
The programme offers guest benefits by earning 'Stay Credits' every time they book a room at the airport hotel. One booking results in one 'Stay Credit'. An additional bonus for past guests of the hotel is that they can convert all their previous hotel bookings from January 1, 2015, into Stay Credits.
The programme will feature four tiers – Onyx, Emerald, Diamond and Ruby – and symbolise the four colours of the UAE flag.
DIH Rewards is also working on a Phase 2 implementation, which will include reward points on Ahlan Meet & Greet Services as well as Timeless Spa, all under the same brand.
"We at Dubai International Hotel, are constantly looking for ways to build a community of travellers and this programme is our way of giving something back to our loyal guests. Dubai being so strategically located on the world map, has millions of transit guests. Our hotel receives a regular influx of layover bookings and by way of this programme, we intend to encourage repeat stays and of course, welcome our loyal customers back. The more they stay with us, the greater their benefits. We eagerly look forward to debuting DIH Rewards very soon,” said Dubai International Hotel general manager Avinash Menon, in a statement.