Rezidor Hotel Group renamed to Radisson Hospitality after AGM
The shareholders decided to leverage the brand equity of the newly created Radisson Hotel Group
Rezidor Hotel Group is now officially renamed to Radisson Hospitality, following the rebrand of Carlson Rezidor Hotel Group to Radisson Hotel Group.
At the 2018 Annual General Meeting in Stockholm, Sweden, the shareholders resolved to change the name of the company.
In a press statement, Federico J. González, president & CEO of Radisson Hospitality AB and chairman of the Global Steering Committee of Radisson Hotel Group, said: "The name change is a strategic and conscious move to align our businesses worldwide, our global portfolio of hotels and brand architecture around the five-year operating plan to leverage the powerful, international brand equity of the newly created Radisson Hotel Group."
Speaking to Hotelier Middle East at Arabian Travel Market 2018, Radisson Hotel Group executive vice president and global chief commercial officer Eric De Neef revealed that part of the agenda for the AGM was the re-brand of Rezidor to Radisson Hospitality.
Leveraging brand names was a theme De Neef focused on, further commenting on the overall re-brand: "When we left the Carlson family we decided we needed to come up with a stronger family name to simplify and clarify our positioning. We decided to leverage the awareness of Radisson.
"We decided that if we leverage Radisson, we are going to be much more efficient from marketing efficiencies."
Currently, the eleventh largest hotel group in the world, Radisson Hotel Group is made up of eight hotel brands with more than 1,400 hotels in operation and under development.