Dubai set to offer tailor-made wellness holidays under new deal

Emirates Holidays signs agreement with the Dubai Health Authority's Health Tourism Council

Leisure, Reports, Arabian travel market

Emirates Holidays, the tour-operating arm of Emirates Airline, and the Dubai Health Authority’s Health Tourism Council are collaborating to offer visitors tailor-made health and wellness holidays in Dubai.

The move aims to tap into the growing demand for health and wellness tourism, leveraging on Dubai's infrastructure for the wellness market.

Dubai is seeking to attract more than 500,000 medical tourists by 2020.

Did you like this story?
Click here for more

Emirates Holidays is teaming up with world-class spas, wellness centres and health facilities in Dubai, to create a unique destination travel experience for the health-conscious traveller.

Each wellness and health package includes return flights on Emirates, a three to four day stay at a hotel property renowned for its health and wellness facilities, a selection of spa and wellness treatments, including a health and wellness programme tailored to the client’s specific needs and daily meals.

As a start, Emirates Holidays said it is partnering two premier establishments to provide their health and wellness programmes - DNA Health at Madinat Jumeirah and Rayya Wellness Retreat at the Retreat Palm Dubai, M Gallery by Sofitel.

The health and wellness packages are being launched in association with Dubai Health Experience (DXH), a brand conceived by the Dubai Health Authority (DHA) to strengthen the medical facilities in Dubai and strengthen the position of Dubai on the world map of medical tourism.

Dr Layla Al Marzouqi, director of Health Tourism Council at the DHA said: “Dubai is a favourable location for travellers, particularly from the neighbouring GCC countries. Dubai offers world-class hospitality and healthcare services and our objective is to provide health tourists with a unique experience, the highest medical service standards using state-of-the-art technology accompanied by highly specialized and educated staff.

"The wellness sector in the emirate offers excellence in service for travellers seeking wellness services along with several tourism options. We also plan to co-develop preventive health check-up holiday packages of various kinds for individuals, families and children in the future in collaboration with leading hospital and clinics in Dubai."

“We are excited to launch Health and Wellness Holidays to Dubai in partnership with the Dubai Health Authority. We see the health and wellness segment as a significant growth opportunity for Emirates Holidays and Dubai as a destination,” added Robin Parry, vice president, Emirates Holidays.

“With the packages we’ve designed, our customers will enjoy travel on award-winning Emirates, see the best of Dubai’s sights and improve their health and wellbeing."

Emirates Holidays will focus on Kuwait and KSA as the initial markets for its wellness holidays with the intention to expand this to other markets over time.

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular



Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine