Form Hotel Dubai certified as first 'Design Hotels' property in Middle East
Design Hotels is an exclusive portfolio of privately owned and operated hotels around the world
Form Hotel Dubai, the flagship property of Smartotels Hospitality International, has partnered and earned a membership with the trade-marked Design Hotels collection. It’s the first property in the Middle East to earn such certification.
Design Hotels comprises an exclusive portfolio of privately owned and operated hotels around the world that are regarded for distinctive creative expression and represent what the collection calls the ‘originals’ and offer culturally-rooted hospitality along with “cutting-edge” design and architecture.
Form Hotel Dubai, a design concept hotel which is designed by the Architecture Studio, is located in the up and coming neighbourhood of Al Jadaf and Culture Village.
Commenting on being awarded the certification, founder and managing partner of Smartotels Hospitality Tarek M. Daouk said that the hotel was “born out the need and demand for unique hotels” in Dubai.
“We strive to offer a niche product which is incomparable from a design and experience perspective. Design Hotels will provide us with the platform to engage with a global community of followers who seek original and personalized journeys,” he added.