12 Wyndham brands to add "by Wyndham" suffix
The updated label will appears on Wyndham's websites and third-party listings starting April 16, 2018
Starting today, 12 brands under Wyndham Hotel Group will add the “by Wyndham” suffix to their names and logos, the company’s CEO Geoff Ballotti revealed at Wyndham’s global conference in Las Vegas.
The brands adopting the new label includes Super 8, Days Inn, Howard Johnson, Travelodge, AmericInn, Baymont, Ramada, Ramada Encore, Dolce, Dazzler, Esplendor and Trademark — which comprises 7,074 hotels worldwide.
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— Wyndham Worldwide (@Wyndham) April 11, 2018
The move is in line with the company’s efforts to unite the different brands under a common name and mission, a statement from the hotel group said. The company expects the name change to positively impact the guest trial and brand awareness.
Wyndham's executive vice president and chief marketing officer Barry Goldstein commented that through the cross-branding, the company plans to elevate the hotel brands with focus on “quality, technology, and sales and marketing."
The updated label and logos, the statement noted, will appears on Wyndham’s websites, various digital placements and third-party listings starting April 16, 2018. While hotels in North American will begin the name shift immediately, the updates around the world is expected to be completed by December 2022.
Wyndham's Wingate, Microtel, Hawthorn Suites and Tryp brands already incorporate "by Wyndham" label. For Wingate, which added the label in 2007, and Microtel, the company stated that it registered increased brand awareness as well as a steady increase in RevPAR compared to industry benchmarks, the company added in the statement.
In the Middle East, out of the 12 brands making the upcoming label shift, Days Inn, Ramada, Ramada Encore, Super 8 and Howard Johnson have a presence in the region.