Meeting "making or breaking" the future

Business hotels in the region are still showing signs of growth despite economic uncertainties, according to the Renaissance Dubai Hotel.

Renaissance Dubai Hotel.
Renaissance Dubai Hotel.

Business hotels in the region are still showing signs of growth despite economic uncertainties, according to the Renaissance Dubai Hotel.

Director of food and beverage for Renaissance Dubai Hotel Hassan Yazbek, said high-end and leisure hotels were being impacted, but business hotels were still strong.

“2009 is the year of meeting and doing business that will make or break the future,” Yazbek said.

“We still see a significant growth in meetings demand in the middle East and Asia this will make up for the under performing markets in Europe and North America.” 

Yazbek believed financial difficulties were “fueled by uncertainty”, but that “companies are still doing business because consumers still require necessities”.  

Despite this, there was an acknowledgment that planners were looking to save money and that hotels had to accommodate this.

“Meetings and events fundamental way of saving money is to be thorough in the planning,” said Yaznek.

“The agenda needs to be set to keep the meeting progressing to achieve its goal or purpose of meeting.  Renaissance will save planners money by assisting with every aspect of the meeting through product bundling and a one stop shop process.”

According to Yaznek, the key selling point needed to generate business in the current climate was value for money.
“It’s not necessarily about a cheap price but it’s definitely about value for the money spent.   We have adopted a price flexibility strategy to meet our clients’ budgets with the financial downturn hitting corporates where it hurts most — the bottom line.”
 

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