Middle East tourism marketing summit officially launched

Exclusive event for industry executives to take place in Dubai in December

Bachar: the timing of METMS is ?critical? given the current economic situation.
Bachar: the timing of METMS is ?critical? given the current economic situation.

Details of the Middle East Tourism Marketing Summit (METMS) have finally been revealed.

The event, which has been hailed by organisers as an “essential platform for tourism marketing professionals in the region to support their business growth strategies and ensure return on investment on marketing allocations”, will take place over one-and-a-half days at the Ottoman Palace Hotel, The Palm, Dubai, in December.

Presented by Dubai-based Fusion Marketing Management Under the Patronage of Dubai Tourism and Commerce Marketing Authority (DTCM) and supported by the Dubai Chamber of Commerce and Industry (DCCI), the summit will provide an opportunity for tourism industry professionals – including those from the travel, hospitality, leisure, retail and MICE sectors – to gather “essential business information”, according to Dubai Convention Bureau director Jerad Bachar, speaking on behalf of the DTCM.

“It’s no secret that the tourism industry is feeling the effect of a tightening, global economy and through initiatives such as the summit, Dubai’s DTCM hopes to equip Middle East tourism marketing industry professionals with the tools to successfully manage their businesses through challenging times,” he said.

The format of the summit, which is being supported by five market-leading ITP Business titles — Arabian Travel News, Meetings Industry Middle East, Hotelier Middle East, Leisure Manager and Retail News — will be based on potential delegate feedback.

Already, these titles have conducted a destination marketing survey on behalf of METMS to establish some of the issues impacting executives working in the travel, hospitality, MICE, leisure and retail fields with respect to tourism marketing (see results on pages 14-15 of this month’s Hotelier Middle East).

Bachar said the summit would definitely include an “excellent quality” keynote speaker who would kick off the event, followed by workshops.

The overriding message throughout the event, said Fusion executive director Nicki Page was that “marketing matters in times of challenge”.

Only 100 “executive level” delegates will be invited to attend METMS and Bachar said although managing directors, CEOs etc from all over the Gulf would be considered, priority would be given to Dubai-based professionals.

He said the timing of METMS was “critical” given the current economic circumstances being witnessed globally and hoped that post-summit, the industry would have a better idea of a common marketing strategy for the destination.

“We want to make sure that the outcomes of this summit will be applied in the long-term,” he told HotelierMiddleEast.com.

“We want to identify measures and examples of best practice that the industry can implement to take the destination forward.”

To register your interest in attending METMS visit www.metms.com or contact Natasha van der Berg on +971 4 391 2149.

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