Westin launches sustainability programme 'Project Rise: ThreadForward'
The programme collects, processes and reweaves hotel bed linens transforming them into thousands of pairs of children's pajamas
Westin Hotels & Resorts has launched 'Project Rise: ThreadForward, a sustainability programme that collects, processes and reweaves hotel bed linens transforming them into thousands of pairs of children’s pajamas.
The first-of-its-kind pajamas will be distributed to children in need, whose circumstances can contribute to shortened and more fragmented sleep. "As people integrate wellness into their lifestyle more holistically on the road and at home, giving back has increasingly become important to their overall sense of well-being," said Westin Hotels & Resorts SVP & global brand leader Brian Povinelli, in a statement. "Wellness is in the Westin brand's DNA, and Project Rise: Thread Forward is evidence that we can empower the well-being of our guests and associates as well as make a difference in the communities around us - hopefully inspiring change in the industry as a whole."
Last year Westin introduced a global campaign called Let’s Rise, empowering people to regain control of their well-being when they need it most, while travelling. As part of this, Westin launched a challenge, Project Rise, asking associates to submit ideas to empower the communities in which they live and work; one idea would be selected and solution funded by the brand. More than 325 associates from around the world submitted ideas; one encouraged the brand to repurpose discarded bed linens that often don’t have a centralised recycling process or recipient.
"Sleep continues to be the foundation of well-being,” said Charles Morin, PhD, president of World Sleep Society, in a statement. "But despite this, one third of all adults and a majority of children are not getting enough sleep. Research suggests that, particularly for children, creating and preserving bedtime routines lead to more restorative sleep, which in turn improves physical and emotional well-being.” The simple act of putting on pajamas as part of a bedtime routine is one way to improve a child’s quality of sleep and cement long-term sleeping habits.
As a result of these insights, Westin tapped Clean the World, best known for its soap recycling programmes, and Divergent Energy, to develop the hospitality industry’s first system to collect, process and reweave the discarded linens into a new fabric for pajamas. In five months, 50 Westin hotels around the world submitted approximately 30,000 pounds of bed linens & terry to be sorted, broken down and reweaved into new material, using industry best practices in textile manufacturing. A new and proprietary upcycling process was developed specifically for this programme to ensure the new fabric met both U.S. Consumer Product Safety Commission (CPSC) regulations and provided the comfort sought in children’s pajamas.
Designed in Westin’s signature colour palette, zest, mint and flax (grey), the pajamas will be created in sizes 2-8. With Delivering Good and its network of community partners, Westin and Clean the World will begin donating the first 1,500 pajamas from April 16, 2018 to children in need, who are most prone to suffer sleep anxieties, in markets around the world.
Westin has also made it possible for guests to support Project Rise: ThreadForward. Beginning on April 16, the children’s pajamas will be retailed for US$25 at Westinstore.com, and a portion of proceeds will go back to Delivering Good and continuing to support the efforts.