Marriott looks to cement its foothold in the Middle East with Saudi expansion

Following its Starwood acquisition, the hotel chain is looking to cement its foothold in the region as Saudi Arabia prepares to open its doors to tourists


Marriot International expects that by 2022 it will have nearly doubled the size of its operations in the Kingdom as domestic and international tourism in the country continue to grow.

Speaking to Reuters, Marriott’s Middle East president, Alex Kyriakidis, said that over the next four years, the hotel chain’s rooms in the country would grow to 12,500 from the 6,800 it currently has, with the number of hotels it operates also growing to 52 from the current23.

Marriott’s expansion in the Kingdom will cost $2 billion, he said and building the additional capacity is already underway.

Did you like this story?
Click here for more

Saudi Arabia is expected to begin granting visas to tourists from April 1 according to multiple reports. Among a number of plans to facilitate arrivals in the country, including airport and infrastructure upgrades, the country is planning to convert 50 islands off its Red Sea coast into a world-class tourism destination. The first phase of the Red Sea Project will be complete in 2022.

The Middle East is one of Marriott’s key revenue regions, the company’s global brand officer, Tina Edmundson, told CEO Middle East last month, and where it is intent on growing its interests.

The chain currently operates nearly 17 of its portfolio of over 30 brands in the region, including the Marriott, Ritz Carlton, Le Meridien and Sheraton. 


For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular



Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine